I’ve blogged a lot about social media this year, talking about the most common platforms including Facebook and Twitter. In my opinion, these two along with LinkedIn form the trifecta of free social networking applications that are useful for conference marketing. In this two-part entry, I will discuss LinkedIn and offer some tips for getting started with the site.
Let’s start with the basics: what is LinkedIn? LinkedIn is a professional networking site, designed for business use – networking, self-promotion, and job seeking. If Facebook is a family picnic, LinkedIn is an after-work cocktail reception.
A user’s LinkedIn profile is essentially a professional resume, complete with job titles, dates, and descriptions. Because everyone is on their best behavior, there are limited opportunities for personalization such as photos (save for a single profile picture), video, or other multimedia content.
Because it’s geared towards working professionals, LinkedIn has a few features not found on other social networking sites. There are opportunities to ask someone to recommend your work, providing opportunities to create an online brag book. You can also ask a contact to “introduce” you to someone else, expanding your network through that of others.
To learn more about LinkedIn, here’s a short video on how it works.
Posts
No comments:
Post a Comment