8.22.2011

meetsmart mobile - Another success!

The Society of American Archivists (SAA) implemented meetsmart mobile for their 75th Anniversary Annual Meeting in Chicago. This was the first time SAA used a mobile app for their Meeting. During the week before the SAA Meeting, the app had already been visited over 1,074 times with 18,606 page views! On average, each user visited 17.3 pages and spent 9.5 minutes on the site.

SAA has 1,664 registered attendees. They had expected only a moderate use of the app because they thought their members were 'late technology adopters'. Surprise!! Everyone was thrilled by the very high traffic and the great feedback.

meetsmart mobile brought great new technology to SAA, put their Meeting into the palms of their members, added a positive new dimension to the attendee experience and provided great ROI to the sponsors and exhibitors. Another great success for meetsmart mobile and for SAA.

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