Get More out of your Conference with Swift Mobile

There’s not been a lot written about convergence in the meetings industry. Most of us stay connected though our mobile devices (iPhones, Blackberries, and the like), but we’ve not been able to use our trusty handheld device to connect with others during a conference. Until now.

Enter Swift Mobile for your smartphone: a veritable paintbox of features combining conference content, social networking, and mobile geolocation in the palm of your hand. The Swift application – which works best on the iPhone but is also supported on the mobile web and accessible by any wireless handheld device – allows users to create a personal profile to share information about themselves and connect with other convention goers with similar interests.

Swift allows conference delegates to navigate through educational content on their phone, essentially providing the conference program in the palm of their hand. The application also combines conference-related Twitter posts (“tweets”) into a single, relevant stream that can be customized for each user. Real-time feedback lets attendees keep tabs on other sessions, even those that they aren’t able to attend. In this way, Swift expands the conference experience beyond the limits of physical space and time.

On the revenue side, Swift offers branding opportunities for sponsors on the splash screen as well as long-range potential publications phase-out. Exhibitors and sponsors also have access to fee-based tools including polling, video publishing, and user messaging.

The Swift Mobile application is still in beta testing, but the implications for long-term use in the convention industry are encouraging. Keep up the good work!

Cost-Cutting Advice for Thrifty Planners

Originally published in Associations Now magazine (June 2009)

Not long ago, association conventions had a reputation for being a money pit—a huge black hole in your annual expenses through which money flowed like water. But in the current economy, maximizing your conference budget has become more important than ever. Execs and meeting managers are scrutinizing every dollar spent, from big-ticket items such as audiovisual and F&B down to even the tiniest of expenses.

Luckily there are a number of changes you can make that your members will never even notice. The following are a few tips to help you do more with less.

Be a piggy(back). Hotels and convention centers are a revolving door: When your group is moving in, someone else is moving out. Chances are, the group before you also had a general session and an exhibit hall. Contact them to find out who their vendors are and whether you can share labor and/or equipment costs.

Put your partners to work. Your conference vendors are valuable partners with real-world experience at thousands of conventions. They can offer great suggestions to save you money. Engage them as part of the convention management team, and ask them to think creatively for you. You'll be amazed what your vendor partners are able to do for you if you can be a little bit flexible.

Meet the chef. Food and beverage represents a huge line item in most conference budgets, and the facility's executive chef is an excellent resource to help you reduce F&B costs. Ask to meet the chef during an early planning meeting, and build a relationship leading up to your conference. Learn what produce will be in season during your event and ask that these cheaper items be substituted. Ask what the facility makes in house (less expensive) and what is purchased from other sources. You can always request custom menus that fit your price point; with appropriate advance notice, the chef will be glad to prepare something that meets your needs.

Skip the soda. Conference attendees increasingly appreciate healthful choices in food and beverage. Cut out expensive bottled drinks and replace them with beverages you can purchase by the gallon, such as iced tea and lemonade. And ask your catering manager to get creative with everyone's favorite free beverage: water. Regular ice water becomes a gourmet option when you serve it in glass canisters with a few slices of citrus fruit or herbs such as mint or lavender.

Forgo packaged foods. Prepackaged foods such as chips, candy, and snack bars are convenient when attendees need to grab something quickly between sessions. Your attendees also appreciate that you are offering them snacks for the plane on the way home—probably not what you had intended when you prepared your conference budget. When it comes to packaged foods, remember that taking two, three, or more is just as easy as taking one. Switch to other break food options to cut down on quantity and cost. Mother Nature will thank you for reducing wasteful packaging, too.

Rob Peter to pay Paul. Hotels make money from conventions in a variety of ways, including sleeping rooms, meeting room rental, F&B, telecommunications, restaurants, and other guest services. Each of these areas has different value; some are pure profit, while others have a slimmer margin. If your organization is facing severe cuts and is unable to meet your contractual obligations, ask your sales manager whether you can redistribute your spending in areas that will net the hotel greater profit. Often you can reduce your commitment proportionately and save your association money on the bottom line.