7.06.2011

learn from social media with EventBurn

One of my recent conferences took a spin with a cool new social media service, called EventBurn. EventBurn is a social media aggregator, created for use at conferences and meetings, that’s designed to “summarize social media conversations.”

EventBurn makes social media more useful for conferences and events, by combining all the different content streams into a single feed. The web-based service “ automatically summarizes the top links, photos, and users, and creates a browsable long-term archive of the messages.”

Basically, EventBurn scours social media networks like Flikr, Twitter, Facebook, and LinkedIn for parameters that you define, sorts through all the clutter, and bubbles the most interesting content to the top. Through sophisticated algorithms, EventBurn returns only the most relevant information, and cuts out the clutter. Isn’t that refreshing?

EventBurn also provides all sorts of interesting statistics about your users, to help you learn from your event. Here’s just a sampling of the data that EventBurn can provide:

· top users, photos, and networks used

· most shared links and most reshared messages

· most popular hashtags

· number of messages, links, photos, users

· usage statistics such as time and frequency of use


Check out the EventBurn archive from my event here.

Specifically created for face-to-date events, “EventBurn makes it easier for event attendees, remote followers, reporters, and others to learn about emerging topics of conversation, find people to connect with, and follow the buzz quickly and easily.”

If you’re already running a Twitterfall or some other social media aggregator at your conference, EventBurn is a great next step.

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