Diffusing a Sensitive Situation with Humor

Sometimes, a little creativity can pay off in a huge way.

At a recent client convention in Las Vegas, we were tasked with implementing an exhibitor priority system for advance booth purchase for the first time. This particular meeting has some very assertive exhibitors, and we were worried that they would not appreciate the difficult decisions that had been made regarding priority order.

Our staff was concerned that exhibitors would crowd the advance purchase table to get the best spot. We had to come up with a solution to keep the atmosphere professional, while systematically adhering to the association’s priority system.

We considered a number of scenarios to maintain order, and decided to add a security guard during the appointment times. Yet, we were concerned about the unwelcoming impression a uniformed guard would have on the association’s valued vendors.

In a last minute stroke of genius we decided to swap out the security guard for a signature Caesars Palace Roman centurion, in full costume. Exhibitors and attendees alike were delighted, and many asked for a photo opportunity. For just a small investment, our centurion Carlos helped us keep the atmosphere light while also providing some structure.