12.02.2009

Streamlining & Simplifying to Protect your Bottom Line

All across the conference sphere, organizations are looking for ways to minimize the financial risk associated with holding their meetings. If you haven’t already done so, tying registration and housing together provides one-stop convenience for attendees and allows you to better manage your housing block.

When implemented correctly, a unified housing and registration system increases registration numbers and collects your revenue earlier in the registration process, optimizing your cash flow. It also ensures that all persons in the housing block are registered for the conference and prevents non-registrants from cannibalizing your housing block – which is important if you have an excellent rate in a popular city. Most importantly, you have ultimate control of your housing block, which minimizes wash and cancellation exposure

A number of registration providers now offer housing as an add-on service to the basic registration package, including RegOnline , eShow, and EventRebels. Alternatively, some housing bureaus are also offering convention registration. For a small cost, these companies can also collect attendees’ housing data and transmit it to the hotel(s) at a predetermined time. Housing deposits can also be processed directly through the registration interface allowing organizations greater control over last-minute cancellations and refunds.

Packaging registration and housing together protects organization and provides a one-stop shop for your conference delegates.

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