meetsmart mobile - Another success!

The Society of American Archivists (SAA) implemented meetsmart mobile for their 75th Anniversary Annual Meeting in Chicago. This was the first time SAA used a mobile app for their Meeting. During the week before the SAA Meeting, the app had already been visited over 1,074 times with 18,606 page views! On average, each user visited 17.3 pages and spent 9.5 minutes on the site.

SAA has 1,664 registered attendees. They had expected only a moderate use of the app because they thought their members were 'late technology adopters'. Surprise!! Everyone was thrilled by the very high traffic and the great feedback.

meetsmart mobile brought great new technology to SAA, put their Meeting into the palms of their members, added a positive new dimension to the attendee experience and provided great ROI to the sponsors and exhibitors. Another great success for meetsmart mobile and for SAA.

64% of Meetings Are Using a Mobile App

With so much new meeting technology being developed it can be hard to know what’s worth investing your time in, and what will simply be a flash in the pan. Our clients rely on us to keep them abreast of trends and technology, so our team works hard to keep our finger on the pulse of the meetings and convention industry.

Earlier this summer, Conference & Logistics Consultants conducted a survey of over 300 meeting planners to gauge our industry’s comfort level with new technologies. A key finding of the 2011 Meeting Technology Trends Survey was that 64 percent of meetings are already using a mobile app, or intend to add one this year. Another 16 percent intend to add one within three years.

If you’re not thinking about a mobile app for your meeting, you’re being left behind. Attendees are clamoring for instant access to information, and ways to personalize their conference experience. Mobile technology is an easy way to provide both. Mobile conference guides run the gamut from inexpensive web-based platforms ($9 – 15K) to high-end custom native apps ($25 – 100+K).

The survey also revealed a lot of other interesting information, which we will put out in a white paper later this fall. Stay tuned to the blog or subscribe to our RSS feed for future updates.